SOCIAL MEDIA OPTIMIZATION(SMO)

About Social Media Optimisation(SMO)

Social Media Optimization (SMO) is the process of improving the visibility and reach of a website or brand on social media platforms. SMO involves creating and sharing high-quality, relevant content that is tailored to the specific audience and goals of a business. It also involves using social media tools and techniques to increase the visibility of this content and engage with potential customers.

SMO can be an effective way for businesses to reach a large, targeted audience and build brand awareness. By creating and sharing relevant, engaging content on social media platforms, businesses can attract the attention of potential customers and build a community around their brand.

There are several techniques that can be used in SMO, including:

1. 1. Sharing high-quality, relevant content: This can include blog posts, articles, infographics, videos, and other types of content that are tailored to the specific audience and goals of the business.


2. 2. Using hashtags: Hashtags are words or phrases preceded by the "#" symbol that are used to identify and categorize social media posts. By using relevant hashtags, businesses can make their content more discoverable to users who are searching for specific topics.


3. 3. Engaging with followers: This involves responding to comments, answering questions, and interacting with users on social media. This helps to build a relationship with customers and encourages them to continue following the brand.


4. 4. Utilizing social media advertising:: Many social media platforms offer advertising options that allow businesses to target specific audiences and track the effectiveness of their campaigns.

By implementing these and other SMO techniques, businesses can increase their visibility on social media and build a strong, engaged community around their brand. This can help to drive traffic to the business's website, generate leads, and increase sales and revenue.

How Social Media Optimisation Helps To Improve Your Website Ranking

Social media optimization (SMO) is the process of increasing the awareness of a product, brand, or event by using a number of social media outlets and communities to generate viral publicity. SMO can be a powerful tool for improving the visibility and credibility of a website. Here are a few ways that SMO can help to improve your website's ranking:

1. 1. Increased traffic: By promoting your website on social media platforms, you can drive more traffic to your site. The more people who visit your website, the higher it is likely to rank on search engine results pages.


2. 2. Higher quality backlinks: When you create compelling content and share it on social media, other people may link to your website from their own blogs or websites. These backlinks are a key factor in determining your website's search engine ranking.


3. 3. Improved search engine rankings: Search engines often use social media activity as a ranking factor, so an active social media presence can improve your search engine rankings.


4. 4. Greater brand awareness: : SMO can help to increase the visibility and credibility of your brand, which can lead to improved search engine rankings and increased traffic to your website.

In summary, social media optimization can help to improve your website's ranking by increasing traffic, generating high-quality backlinks, improving search engine rankings, and increasing brand awareness.

Career Opportunity After Doing Social Media Optimisation

Social media optimization (SMO) is the process of optimizing a website and its content to be easily discoverable and shareable on social media platforms and communities. After completing a course or gaining experience in SMO, there are a variety of career opportunities that you may be qualified for, including:

1. 1. Social media manager:This is a popular role for individuals with experience in SMO. A social media manager is responsible for planning, implementing, and monitoring the company's social media strategy in order to increase brand awareness, improve marketing efforts, and drive website traffic.


2. 2. Digital marketing specialistA digital marketing specialist is responsible for creating and executing online marketing campaigns, which may include social media campaigns. Experience in SMO can be helpful in this role as it involves understanding how to effectively use social media to reach target audiences.


3. 3. Content creatorIf you have experience in creating engaging social media content, you may be interested in a career as a content creator. This could involve creating blog posts, social media posts, videos, podcasts, and other types of content for businesses or individuals.


4. 4. Public relations specialist: Public relations specialists are responsible for managing an organization's relationships with the public, including its customers, employees, and other stakeholders. They may use social media to communicate with these groups and promote the organization's brand.


5. 5. Entrepreneur: If you have experience in SMO and a passion for a particular topic or industry, you may want to consider starting your own business. By leveraging your SMO skills, you can build a strong online presence for your business and reach a wider audience.

Overall, there are many career opportunities available to individuals with experience in social media optimization. The key is to identify the role that best aligns with your skills, interests, and goals.

  Get Certified

Earn your Social Media Optimisation Certificate

Our Social Media Optimisation Program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.

Differentiate Yourself with a Master's Certificate

The knowledge and Social Media Optimisation Skills you've gained working on projects, simulations, case studies will set you ahead of the competition.

Share Your Achievement

Talk about your Social Media Optimisation Certification on LinkedIn, Twitter, Facebook, boost your resume, or frame it - tell your friends and colleagues about it.

Course Syllabus

• Syllabus
• Duration
• Download Syllabus
• Apply Now

• •   INTRODUCTION TO SMO
  • BRIEF HISTORY OF SMO
  • WHAT IS SMO?
  • WHY IS SMO IMPORTANT?
  • WHAT BENEFITS DOES SMO HAVE?
  • WHAT IS SMO GERERALLY DO?
  • WHY TO CHOOSE SMO?
  • SOFTWARE ARCHITECTURE OF SMO
  • ADVANTAGES OF SMO
  • SMO FEATURES SMO MARKET
  • COMPARING SMO WITH OTHER TECHNOLOGY
  • TERMS AND ACRONYMS
• •   SEARCH ENGINES
  • WHAT ARE THE SEARCH ENGINES?
  • HOW SEARCH ENGINES WORK
  • MAJOR FUNCTIONS OF A SEARCH ENGINE
  • WHAT ARE KEYWORDS?
  • DIFFERENT TYPES OF KEYWORDS
• •   SOCIAL MEDIA MARKETING
  • WHAT IS SOCIAL MEDIA?
  • UNDERSTANDING THE EXISTING SOCIAL MEDIA PARADIGMS & PSYCHOLOGY
  • HOW SOCIAL MEDIA MARKETING IS DIFFERENT THAN OTHERS
  • FORMS OF INTERNET MARKETING
  • EXTENDED WITH EXAMPLE
  • USEFUL OF INTERNET MARKETING
  • EXTENDED WITH EXAMPLE
• •   FACEBOOK MARKETING
  • UNDERSTANDING FACEBOOK MARKETING
  • CREATING FACEBOOK PAGE
  • UPLOADING CONTACTS FOR INVITATION
  • EXERCISE ON FAN PAGE WALL POSTING
  • INCREASING FANS ON FAN PAGE
  • HOW TO DO MARKETING ON FAN PAGE(WITH EXAMPLE)
  • FOR ENGAGEMENT
  • IMPORTANT APPS TO DO FAN PAGE MARKETING
  • FACEBOOK ADVERTISING
  • BEST PRACTICES FOR FACEBOOK ADVERTISING
  • UNDERSTANDING FACEBOOK BEST PRACTICES
  • UNDERSTANDING EDGERANK & ART OF ENGAGEMENT
• •   VIDEO MARKETING
  • UNDERSTANDING VIDEO-CAMPAIGN
  • CREATING FIRST VIDEO MARKETING
  • EXPANDED - IN DETAIL WITH EXAMPLE
  • IMPORTANCE OF VIDEO MARKETING
  • BENEFITS OF VIDEO MARKETING
  • UPLOADING VIDEOS ON VIDEO MARKETING WEBSITE
  • USING YOUTUBE FOR BUSINESS
  • DEVELOPING YOUTUBE VIDEO MARKETING STRATEGIES
  • BRINGING VISITORS FROM YOUTUBE VIDEO TO YOUR WEBSITE
  • CREATING VIDEO ADGROUPS
  • TARGETING OPTIONS
• •   MOBILE MARKETING
  • UNDERSTANDING MOBILE DEVICES
  • MOBILE MARKETING & SOCIAL MEDIA
  • MOBILE MARKETING MEASUREMENT & ANALYTICS
  • FUNDAMENTAL OF MOBILE MARKETING
  • KEY INDUSTRY TERMINILOGY
  • CREATING MOBILEWEBSITE THROUGH WORDPRESS
  • USING TOOL TO CREATE MOBILE WEBSITE
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • USING TOOL TO CREATE MOBILE APP
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • ADVERTISING ON MOBILE(APP & WEB)
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • TARGETING ADS ON APP
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • TARGETING ADS VIA LOCATION
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • TARGETING ADS VIA SEACHENGINE
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • CONTENT MARKETING ON MOBILE
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • MOBILE ST MOBILE STRATEGY-SEGMENTATIONS OPTION TARGETING AND DIFFERENTIATION
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • MOBILE MARKETING MIX
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • SMS MARKETING
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • CREATING MOBILE APPLICATION
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • UPLOADING MOBILE APP IN ANDROID AND IOS
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • TESTING OF FUNCTION
  • EXTENDED-IN-DETAIL WITH EXAMPLE
• •   GOOGLE ANALYTICS
  • INTRODUCTION TO GOOGLE ANALYTICS
  • HOW GOOGLE ANALYTICS WORKS
  • UNDERSTANDING GOOGLE ANALYTICS ACCOUNT STRUCTURE
  • UNDERSTANDING GOOGLE ANALYTICS INSIGHT
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • UNDERSTANDING COOKIE TRACKING
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • TYPES OF COOKIE TRACKING USED BY GOOGLE ANALYTICS
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • STARTING WITH GOOGLE ANALYTICS
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • HOW TO SET UP ANALYTICS ACOOUNT
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • HOW TO ADD ANALYTICS CODE IN WEBSITE
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • UNDERSTANDING GOALS AND CONVERSION
  • HOW TO SET UP GOAL
  • UNDERSTANDING DIFFERENT TYPES OF GOALS
  • CREATING FIRST DISPLAY CAMPAIGN
  • UNDERSTANDING BOUNCE & BOUNCE RATE
  • DIFFERENCE BETWEEN EXIT RATE & BOUNCE RATE
  • HOW TO REDUCE BOUNCE RATE
  • HOW TO SET FUNNELS IN GOALS
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • IMPORTANCE OF FUNNELS
  • HOW TO INTEGRATE ADWORDS & ANALYTICS ACCOUNT
  • BENEFITS OF INTEGRATING ADWORDS & ANALYTICS
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • MEASURING PERFORMANCE OF MARKETING CAMPAIGNS VIA GOOGLE ANALYTICS
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • WHAT IS LINK TAGGING
  • HOW TO SET UP LINK TAGGING
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • UNDERSTANDING FILTERS AND SEGMENTS
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • HOW TO FILL FILTERS & SEGMENTS
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • HOW TO VIEW CUSTOMIZED REPORTS
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • MONITORING TRAFFIC SOURCES
  • EXTENDED-IN-DETAIL WITH EXAMPLE
  • MONITORING TRAFFIC BEHAVIOUR
• •   ONLINE ADVERTISING
  • WHAT IS ONLINE ADVERTISING
  • TYPES OF ONLINE ADVERTISING
  • DISPLAY ADVERTISING
  • BANNER ADS
  • RICH MEDIA ADS
  • POP UPS & POP UNDER ADS
  • CONTEXTUAL ADVERTISING
  • IN TEXT ADS
  • IN IMAGE ADS
  • IN VIDEO ADS
  • IN PAGE ADS
  • WHAT ARE PAYMENT MODULE
  • COMPANIES THAT PROVIDE ONLINE ADVERTISING SOLUTION
  • TRACKING & MEASURING ROI OF ONLINE ADV.
• •   EMAIL MARKETING
  • WHAT IS EMAIL MARKETING?
  • HOW EMAIL WORKS?
  • CHALLENGES FACED IN SENDING BULD MESSAGES
  • HOW TO OVERCOME THESE CHALLENGES
  • TYPES OF EMAIL MARKETING- OPT-IN & BULK EMAILING
  • WHAT IS OPT-IN EMAIL MARKETING?
  • SETTING UP EMAIL MARKETING ACCOUNT
  • BEST PLATFORM TO DO OPT-IN EMAIL MARKETING
  • SETTING UP LISTS & WEB FORM
  • CREATING A BROADCAST EMAIL
  • WHAT ARE AUTO RESPONDER?
  • HOW TO DO BULK EMAILING?
  • BEST PRACTICES TO SEND BULK EMAIL
  • TRICK TO LAND IN INBOX INSTEAD OF SPAM FOLDER
  • TOP EMAIL MARKETING SOFTWARE'S & A GLIMPSE OF HOW TO USE THEM
  • IMPROVING ROI USING A/B TESTING
• •   ECOMMERCE
  • WHAT IS ECOMMERCE ?
  • TOP ECOMMERCE WEBSITE AROUND THE WORLD & IT'S SCENARIO IN INDIA
  • DIFFERENCE BETWEEN ECOMMERCE SOFTWARE & SHOPPING CART SOFTWARE
  • PAYMENT GATEWY, MERCHANT ACCOUNTS & LOGISTICS FOR PHYSICAL GOODS
  • INTEGRATING WOOCOMMERCE & SETTING UP AN ECOMMERCE STORE ON WORDPRESS
  • AFFILIATE MARKETING BY PROMOTING PRODUCTS WHICH LOOK LIKE AN ECOMMERCE STORE
  • CASE STUDY ON ECOMMERCE WEBSITE
  • HOW TO DO GOOGLE PRODUCTS LISTING ADS(PLA) FOR ECOMMERCE WEBSITE
  • HOW TO DO SEO FOR AN ECOMMERCE WEBSITE
  • QUTTERA
  • WEBROOT
  • SUCURI
  • IMMUNI WEBSCAN
  • VIRUSTOTAL
  • MCAFEE CHECK SINGLE URL
  • TREND MICRO SITE SAFETY
  • GOOGLE SEARCH CONSOLE
  • NORTON SAFE WEB
  • OPEN GRAPH DEBUGGER

TYPE	DURATION	HOURS	TRAINING MODE
Regular Track	45-60 Days	2 Hours a Day	Live Classroom
Weekend Track	8 Weekends	3 Hours a Day	Live Classroom
Fast Track	7 Days	6+ Hours a Day	Live Classroom

Download Now

        

Apply This Course

Full Name

Phone

Course Name

Student Reviews

Ridhu

25/01/2023 11:12:50pm

This is the best institute for IT certification course. I have already completed my Python Full Stack course. Also Edu tech boom's Placement Assistance is very good. You can easily get placement in a reputed companies after complete your course from here.

Kanchan

11/12/2022 10:03:21am

Hi.. everyone got to know about the Edu Tech Boom doing my adobe animation course faculties are very adorable and helpful. I am satisfied with their service

manish

26/11/2022 11:14:23am

I am a student of python in Edu Tech Boom, It is a good place for learning and improving tech skills . and our trainer anil sir guides us at every level.

Write Reviews