PAY PER CLICK(PPC)

About Pay Per Click(PPC)

Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC.

In PPC advertising, you create online ads and choose specific keywords that you think your target audience will use to search for your product or service. When someone searches for one of those keywords, your ad may appear at the top or bottom of the search results page. You only pay when someone clicks on your ad, hence the name "pay-per-click."

The cost of each click is determined by a bidding process. Advertisers specify the maximum amount they are willing to pay for a click on their ad (their "bid"), and the search engine uses a combination of factors to determine which ads to display and in what order. These factors include the relevance and quality of the ad, as well as the bid amount.

There are several benefits to PPC advertising:

1. 1. Quick results:   PPC ads can be set up and launched quickly, so you can start driving targeted traffic to your website almost immediately.


2. 2. Targeted advertising:  PPC ads can be highly targeted, so you can reach the specific group of people who are most likely to be interested in your product or service.


3. 3. Measurable results:   PPC advertising provides detailed statistics on your ads' performance, including how many people have seen your ad and how many have clicked on it. This allows you to track the effectiveness of your campaign and make any necessary adjustments.


4. 4. Flexibility:   PPC campaigns are easy to modify or change at any time. If you want to change your budget, target audience, or ad copy, you can do so quickly and easily.

There are also some drawbacks to PPC advertising:

1. 1. Cost:   The cost of PPC advertising can vary widely, and it can be expensive if you don't manage your campaign effectively


2. 2. Time-consuming:  PPC advertising requires ongoing management and optimization to ensure the best results.


3. 3. Limited visibility:  PPC ads may only appear on search engine results pages, so they may not be seen by people who are not actively searching for your product or service.

Overall, PPC advertising can be an effective way to drive targeted traffic to your website and reach the people who are most likely to be interested in your product or service. However, it requires careful management and a clear understanding of your target audience to be successful.

How Pay Per Click Helps To Improve Your Website Ranking

Pay-per-click (PPC) advertising can help to improve your website's ranking in several ways:

1. 1. Increased traffic:   By running PPC ads and driving targeted traffic to your website, you can increase the number of people visiting your site. This increased traffic can lead to improved rankings, as search engines view a high volume of traffic as a sign that your website is valuable and relevant.


2. 2. Keyword targeting:  PPC advertising allows you to target specific keywords that your target audience is searching for. By ranking well for these keywords in PPC, you can also improve your organic search rankings for the same keywords.


3. 3. Quality score:   The quality score is a measure of the relevance and quality of your PPC ads. A higher quality score can lead to lower costs and better ad placement, which can improve your website's visibility and drive more traffic to your site.


4. 4. Brand awareness:   PPC advertising can help to increase the visibility and credibility of your brand, which can lead to improved search engine rankings and increased traffic to your website.

In summary, PPC advertising can help to improve your website's ranking by increasing traffic, targeting specific keywords, improving your quality score, and increasing brand awareness.

Career After Pay Per Click Training

There are several career paths that you may pursue after completing pay-per-click (PPC) training. Some common roles that you may be qualified for include:

1. 1. PPC specialist:   A PPC specialist is responsible for creating, managing, and optimizing PPC campaigns for clients. This role involves researching and selecting appropriate keywords, writing effective ad copy, analysing campaign performance, and making recommendations for improvement.


2. 2. Digital marketing specialist:  A digital marketing specialist is responsible for developing and implementing a company's online marketing strategy. This may include PPC advertising, as well as other digital marketing channels such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.


3. 3. Online marketing manager:   An online marketing manager is responsible for overseeing all online marketing efforts for a company, including PPC advertising. This role typically involves managing a team of marketing professionals and developing and executing marketing plans to meet business goals.


4. 4. In-house PPC manager:  Many companies have an in-house PPC manager who is responsible for managing the company's PPC campaigns. This role involves working closely with other members of the marketing team to develop and implement effective PPC strategies.


5. 5. Marketing agency PPC specialist:   If you prefer to work in a marketing agency, you may find opportunities as a PPC specialist within the agency. In this role, you would be responsible for managing PPC campaigns for the agency's clients.

With PPC training, you will be well-prepared for a variety of roles in the digital marketing field.

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Earn your Pay Per Click Digital Marketing Certificate

Our Pay Per Click Digital Marketing Program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.

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The knowledge and Pay Per Click Digital Marketing Skills you've gained working on projects, simulations, case studies will set you ahead of the competition.

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Course Syllabus

• Syllabus
• Duration
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• •   INTRODUCTION TO PAY PER CLICK MARKETING
  • UNDERSTANDING SEARCH ENGINE ADVERTISING
  • ENTITIES INVOLVED IN PPC ADVERTISING
  • WORKFLOW OF A PPC AD
  • HISTORY OF PPC
  • PROPERTIES OF A COMPELLING PPC AD
  • GENERAL FORMULA FOR CALCULATING PPC
  • ADVANTAGES OF PPC
  • INTRODUCTION TO GOOGLE ADWORDS
• •   INTRODUCTION TO GOOGLE ADWORDS
  • UNDERSTANDING GOOGLE ADWORDS
  • CREATE A WEBSITE FOR YOUR ADS
  • CREATE AN ADWORDS ACCOUNT: HOW TO SIGN UP
  • SETTING UP CURRENCY AND TIME ZONE
  • ADWORDS HIERARCHICAL STRUCTURE
  • SUBMIT BILLING INFORMATION
  • UNDERSTANDING YOUR BILLING OPTIONS
  • TYPE OF ADWORDS ACCOUNT
  • ADWORDS ACCOUNT CREATION
  • ADWORDS ACCOUNT ACCESS LEVEL & DIFFERENCE
  • GOOGLE ADWORDS DASHBOARD
  • ABOUT CAMPAIGN SETTINGS
• •   PPC TERMINOLOGY
  • START WITH PPC TECHNICAL TERMS
• •   GOOGLE NETWORKS
  • GOOGLE SEARCH NETWORK & SEARCH PARTNER
  • GOOGLE DISPLAY NETWORK
  • YOUTUBE
  • CAMPAIGN & AD TYPE
  • TARGETING METHODS
  • WHERE YOUR ADS WILL APPEAR
  • HOW COSTS ARE CALCULATED IN ADWORD
• •   GET FAMILIAR WITH ACCOUNT
  • NAVIGATING YOUR ADWORDS ACCOUNT
  • THE HOME TAB
  • THE CAMPAIGNS TAB
  • THE TOOLS TAB
  • YOUR BILLING PAGE
  • ABOUT ACCOUNT SETTINGS
  • THE OPPORTUNITIES TAB
  • THE DISPLAY NETWORK TAB
• •   START WITH FIRST CAMPAIGN
  • UNDERSTANDING THE CAMPAIGN OBJECTIVE
  • CAMPAIGN SETUP
• •   DETAIL EXPLANATION
  • UNDERSTANDING DIFFERENT TARGETING METHODS: DEVICE, LOCATION, LANGUAGE
  • BIDDING & BUDGET
  • AD EXTENSION
  • CAMPAIGN ADVANCE SETTING
  • AD DELIVERY METHOD, AD SCHEDULING & AD ROTATION
• •   BID STRATEGY
  • MANUAL & AUTOMATED BID STRATEGIES
  • TARGET SEARCH PAGE LOCATION
  • TARGET CPA
  • TARGET ROAS
  • TARGET OUTRANKING SHARE
  • MAXIMIZE CLICKS
  • ENHANCED CPC
• •   AD EXTENSIONS
  • LOCATION
  • SITELINKS
  • CALL
  • APP
  • REVIEWS
  • CALLOUTS
  • STRUCTURED SNIPPETS
  • PRICE EXTENSION
• •   AD GROUPS: ORGANIZE YOUR ACCOUNT
  • CREATE A NEW AD GROUP
  • HOW AD GROUPS WORK
  • UNDERSTANDING YOUR AD GROUP STATUS
• •   INTRODUCTION TO KEYWORDS
  • TYPE OF KEYWORDS W/ EXAMPLE
  • KEYWORD RESEARCH
  • QUALITY SCORE
  • AD RANK
  • ACTUAL CPC CALCULATION
  • KEYWORD BIDDING
  • KEYWORD PLANNER TOOL
  • TRAFFIC ESTIMATOR
  • NEGATIVE KEYWORDS
  • CROSS TRIGGERING
• •   INTRODUCTION TO AD TEXT
  • CREATION OF ADCOPY
  • TYPE OF AD COPY
  • AD PREVIEW & DIAGNOSIS TOOL
  • DYNAMIC KEYWORD INSERTION
  • EXPANDED AD TEXT
  • DIAGNOSE TOOL
  • SEARCH QUERY REPORT
  • GOOGLE ADS POLICIES
• •   LANDING PAGE
  • USE OF LANDING PAGES
  • TYPES OF LANDING PAGES
  • ELEMENTS OF AN EFFECTIVE LANDING PAGE
  • TESTING THE LANDING PAGE
  • GOOGLE ADWORDS LANDING PAGE POLICY
  • A/B TESTING
  • LANDING PAGE PERFORMANCE
• •   CONVERSION TRACKING
  • UNDERSTANDING CAMPAIGN OBJECTIVE
  • TYPE OF CONVERSIONS
  • SETUP CONVERSION TRACKING
  • CONVERSION SOURCE
  • CONVERSION WINDOWS
  • ATTRIBUTION MODEL
  • CONVERSION TRACKING TAG
  • TAG MANAGER CONFIGURATION
  • IMPORT GOOGLE ANALYTICS GOALS
  • IMPORT OFFLINE CONVERSIONS
  • TRACKING CALLS IN ADWORDS & THROUGH 3RD PARTY TOOLS
• •   INTRODUCTION TO SHOPPING ADS/ PRODUCT LISTING ADS
  • BENEFITS & ENHANCEMENTS OF PLA
  • GOOGLE MERCHANT CENTER
  • HOW TO LINK GMC & ADWORDS?
  • GOOGLE SHOPPING POLICIES
  • PRODUCTS FEED SPECIFICATION & ATTRIBUTES
  • CREATE SHOPPING ADS
  • TARGETING METHOD
  • HOW TO REFRESH THE PRODUCT FEED?
  • ADVANCE SETTING
  • TIPS & OPTIMIZATION
• •   INTRODUCTION TO DYNAMIC SEARCH ADS
  • WHAT IS DSA
  • HOW IT IS DIFFERENT FROM SEARCH ADS
  • WHEN & WHY TO USE DSA
  • CREATE DSA CAMPAIGN
  • DSA TARGETING METHOD
  • BIDDING & ADVANCE SETTING
  • STRUCTURE & OPTIMIZATION
• •   DISPLAY NETWORK
  • CREATION OF DISPLAY NETWORK
  • DISPLAY PLANNER (PLACEMENT TOOL & CONTEXTUAL TOOL)
  • BIDDING OPTIONS
  • DISPLAY CAMPAIGN OPTIMIZER
  • CONVERSION OPTIMIZER
  • TARGET AND BID TARGETING TOOLS
  • CONTEXTUAL TARGETING
  • PLACEMENT TARGETING
  • REMARKETING
  • INTEREST CATEGORIES
  • TOPIC TARGETING
  • GEOGRAPHIC AND LANGUAGE TARGETING
  • DEMOGRAPHIC TARGETING
  • OTHER TOOLS
  • COMBINED TARGETS
  • EXCLUSIONS
• •   DISPLAY CAMPAIGN REPORTING
  • KEYWORD-LEVEL PERFORMANCE
  • PLACEMENT PERFORMANCE
  • REACH AND FREQUENCY
  • CAMPAIGN INSIGHTS
  • VIEW-THROUGH CONVERSIONS
• •   COOKIES
  • INTRODUCTION TO COOKIES
• •   REMARKETING CAMPAIGN
  • STANDARD REMARKETING
  • DYNAMIC REMARKETING
  • REMARKETING FOR MOBILE APPS
  • VIDEO REMARKETING
  • EMAIL-LIST REMARKETING
• •   RLSA (REMARKETING LIST FOR SEARCH ADS)
  • INTRODUCTION TO RLSA
• •   VIDEO ADS/ YOUTUBE ADS
  • UNDERSTANDING VIDEO CAMPAIGNS
  • LINKING YOUTUBE CHANNELS TO AN ADWORDS ACCOUNT
  • CREATE A TRUE VIEW VIDEO CAMPAIGN
  • TARGETING YOUR VIDEO ADS
  • MEASURING YOUR VIDEO ADS' PERFORMANCE
  • OPTIMIZING YOUR VIDEO CAMPAIGN
  • BILLING
• •   GOOGLE ADWORDS EXPRESS
  • WHAT IS ADWORDS EXPRESS?
  • COMPARE ADWORDS EXPRESS AND ADWORDS
  • SET UP AND MANAGE ACCOUNT
  • CREATE ACCOUNT AND MANAGE SETTINGS
  • BUSINESS INFORMATION
  • AD TEXT AND HEADLINE
  • AD AUDIENCE AND SEARCH PHRASES
  • YOUR BUDGET AND COSTS
  • VIEW AND IMPROVE RESULTS
  • CALL REPORTING
• •   MY CLIENT CENTER
  • WHAT IS MCC & WHY USE A MANAGER ACCOUNT
  • HOW TO CREATE A MANAGER ACCOUNT?
  • HOW TO LINK AND UNLINK TO AN ADWORDS ACCOUNT OR OTHER MANAGER ACCOUNT
  • INVITING USERS TO YOUR ACCOUNT
  • MANAGING ACCOUNT ACCESS LEVELS
  • MANAGING YOUR ACCOUNT STRUCTURE
  • CREATING AN OPTIONAL LOGIN ADWORDS ACCOUNT
• •   PROJECT AND CAMPAIGN TIPS
  • DATA ANALYSIS (LIVE PROJECT)
  • CAMPAIGN OPTIMIZATION TIPS
• •   REPORTING
  • SEGMENT
  • DIMENSION
  • AD EXTENSION
  • FILTERS
  • CUSTOMIZE COLUMN
• •   ADWORDS EDITOR
  • INTERFACE
  • TYPE LIST
  • POP-OUT WINDOWS
  • MANAGEMENT AND NAVIGATION
  • MORE POWERFUL ACCOUNTS MANAGER
  • OPEN MULTIPLE ACCOUNTS
  • MULTI-SELECT ITEMS
  • TOOLS AND FEATURES
  • MAKE MULTIPLE CHANGES
  • UNDO AND REDO MULTIPLE CHANGES
  • SMARTER SEARCH
  • KEYBOARD SHORTCUTS
  • SHARED LIBRARY
• •   ADVANCE ADWORDS & REPORTING
  • AUTOMATE RULE
  • BIDDING STRATEGIES
  • ATTRIBUTES
  • PERFORMANCE
  • CONVERSIONS
  • CALL DETAILS
  • COMPETITIVE METRICS
  • SEARCH FUNNELS
  • INTRODUCTION TO ADWORDS API
  • ADWORDS SCRIPT
• •   GOOGLE ADWORDS CERTIFICATION
  • GOOGLE ADWORDS CERTIFICATION PREP QUESTIONS
  • INTERVIEW QUESTION
• •   GETTING STARTED WITH BING ADS
  • INTRODUCTION TO CAMPAIGNS, AD GROUPS AND IMPORTING CAMPAIGNS
  • BIDDING AND TRAFFIC ESTIMATION
  • WRITING AN EFFECTIVE AD
  • CHOOSING KEYWORDS
  • BING ADS POLICIES
• •   BING ADS FEATURES
  • AD EXTENSIONS AND PRODUCT ADS
  • INTRODUCING DYNAMIC TEXT
  • BING ADS TARGETING
  • KEYWORD MATCH OPTIONS
  • CAMPAIGN EXCLUSIONS
  • UNIFIED DEVICE TARGETING
  • REMARKETING
  • BING SHOPPING AND PRODUCT ADS
  • AUTOMATED RULES
• •   BING CAMPAIGN OPTIMIZATION
  • CAMPAIGN OPTIMIZATION
  • CREATE A QUALITY AD EXPERIENCE AND FIND YOUR AD
  • CLICK QUALITY
  • BING ADS REPORTS
  • BING ADS INTELLIGENCE TOOL
  • UNIVERSAL EVENT TRACKING
• •   BING ADS EDITOR AND BILLING
  • INTRODUCTION TO BING ADS EDITOR
  • SETTING BUDGETING AND BILLING
• •   GETTING STARTED WITH FACEBOOK ADS
  • INTRODUCTION TO FACEBOOK ADS
  • BEST PRACTICES
  • FACEBOOK PAGES
  • PURCHASING ADS
  • MANAGING YOUR ADS
  • ADVERTISING OBJECTIVES
  • TARGETING
  • CAMPAIGN OPTIMIZATION
  • REPORTING AND MEASUREMENT
  • ADDITIONAL INSIGHTS
• •   GETTING STARTED WITH GOOGLE ANALYTICS
  • TRAFFIC SOURCES
  • CONTENT
  • VISITORS
  • GOALS & ECOMMERCE
  • ACTIONABLE INSIGHTS
  • CONFIGURATION AND ADMINISTRATION
  • GOOGLE ANALYTICS ACCOUNT HIERARCHY
• •   HOW GOOGLE ANALYTICS TRACKING CODE WORKS
  • CLEANING UP YOUR DATA
  • MEASURING CONVERSION
  • MEASURING TRAFFIC
  • MEASURING CONTENT
  • MEASURING VISITORS
• •   MANAGING COOKIES AND TRACKING
  • CONVERSION OPTIMIZATION
  • EXTRACTING DATA
• •   BEST PRACTICES
  • MARKETING AND ADVERTISING
  • ENGAGEMENT
  • CONVERSION
  • CONTENT EXPERIMENTS
  • SHARING WITH THE ORGANIZATION
  • GOOGLE ANALYTICS LIMITATIONS
  • GOOGLE ANALYTICS ADVANCE SETTING
• •   GOOGLE TAG MANAGER
  • CONTAINER, TAGS, TRIGGERS, VARIABLES, AND THE DATA LAYER
  • MEASUREMENT PLAN
  • TAG IMPLEMENTATION
  • SET UP ADWORDS CONVERSION TRACKING
  • SET UP DYNAMIC REMARKETING
  • SET UP A GA PROPERTY VARIABLE
  • SETUP GOAL, EVENT, CROSS-DOMAIN TRACKING

TYPE	DURATION	HOURS	TRAINING MODE
Regular Track	45-60 Days	2 Hours a Day	Live Classroom
Weekend Track	8 Weekends	3 Hours a Day	Live Classroom
Fast Track	7 Days	6+ Hours a Day	Live Classroom

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